Perhaps instead of selling a website, you thought of buying an already established online property with proven track record in terms of traffic and revenue. Obviously, as a buyer you would probably use either Digital Point or SitePoint.

The important question here is how to maximize your chances of investing in a good property which would indeed ensure you some return.

In the perfect world you could simply ask for live access to traffic and monetization statistics. But that's rarely a case. Sellers usually provide just some proof in the form of screenshots from analytics software or AdSense interface, etc. That's all nice, but you still should make every effort to perform proper due diligence before spending any money on your next website.

I've recently come across a truly ingenious post on how to build an affiliate site that you can sell for $1M. I will not try to recap its content - there are too many valuable points and it's really worth reading in its entirety.

However, during reading it has struck me that I am really most focused on properly developing a website into a profitable business when I consider selling it eventually as my exit strategy.

It provides me with the energy and determination to make sure that all bases key for valuation are covered. And guess what, when they are covered, the profits usually grow fast, even if I don't sell it after all.

However, if you have a website that you think could have some tangible value for other people, what are your options when it comes to selling it?